Privacy Policy

Last Updated: 02/11/2025

Smart Edu Online Ltd (“Smart Engineering and Development,” “we,” “us,” “our”) is committed to protecting and respecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website and services, you agree to this policy.

1. Data Controller

Smart Edu Online Ltd

Registered in England & Wales – Company No: 13282889

ICO Registration No: ZB029029

Registered Address: 5 Upton Court, 21 Alwynn Walk, B23 7YY, Birmingham, United Kingdom

Email: office@smarteduonline.co.uk

2. What Data We Collect

Identity Data: Name, email address, telephone number, postal address.
Usage Data: IP address, browser type, pages visited, time spent on site, device information.
Cookies and Tracking Data: Small files to analyse traffic and enhance user experience. (See our Cookie Policy for details.)

3. Lawful Basis for Processing

We process your data under the following lawful bases:

Contractual necessity – to deliver our products/services.
Legal obligation – to comply with tax, accounting, or regulatory duties.
Legitimate interests – to improve our website, manage relationships, and prevent fraud (balanced against your rights).
Consent – for marketing or non-essential cookies (you can withdraw consent any time).

4. How We Use Your Data

To operate and improve our website and services.
To communicate with you (support, enquiries, updates).
To process transactions securely.
To send marketing emails only with your consent.
To detect, prevent, and address technical issues or fraud.
To comply with legal or regulatory obligations.

5. Data Sharing and Disclosure

We do not sell personal data. We may share it:

With service providers (hosting, analytics, email, payment processing) bound by confidentiality and data-processing agreements.
With authorities when required by law or court order.
In business transactions (e.g., merger or sale, subject to equivalent protections).

6. International Transfers

Some of our providers (e.g., Microsoft 365, Google, Stripe) store data outside the UK/EEA.

We use approved safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses to ensure adequate protection.

7. Data Retention

We keep personal data only as long as necessary to fulfil the purposes outlined here or as required by law. Typical retention periods:

Customer records – 6 years (after contract end).
Marketing records – until you withdraw consent.
Technical logs – 12 months.

8. Data Security

We apply technical and organisational measures such as encryption, access controls, multi-factor authentication, and regular back-ups to safeguard data. However, no internet transmission is completely secure.

9. Your Rights

Under the UK GDPR you have the right to:

Access your data.
Rectify inaccuracies.
Erase data (where no legal basis to retain it).
Restrict or object to processing.
Data portability.
Withdraw consent at any time.
Complain to the ICO if you believe your rights have been breached:

www.ico.org.uk | Tel: 0303 123 1113

Requests should be sent to office@smarteduonline.co.uk and will be addressed within one month.

10. Cookies

We use essential cookies for site functionality and optional analytics cookies to measure performance. You can change your preferences or disable cookies in your browser. (See our separate Cookie Policy.)

11. Links to Third Parties

Our site may contain links to external websites. We are not responsible for their content or privacy practices.

12. Children’s Data

Our services are not directed to individuals under 18. If you believe we hold data about a minor, please contact us for deletion.

13. Changes to This Policy

We may update this policy from time to time. The latest version will always appear on our website with the revision date above.

14. Contact Us

For questions or to exercise your rights:

Smart Edu Online Ltd

5 Upton Court, 21 Alwynn Walk, Birmingham B23 7YY, United Kingdom

Email: office@smarteduonline.co.uk